Branding and Graphic

Creative Direction

Digital Design

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Overview:

This project encompasses the development of packaging designs for the lighting and electronics lines of PT Golden Batam Raya, including brands such as Visalux, EcoKing, and Pioline. The primary focus was to create a consistent visual identity that remains adaptive to each brand's unique characteristics.The main objective of the packaging design is to effectively communicate functional and technical values. This is achieved through precise information architecture, highlighting key specifications such as wattage, lumens, SNI certification, and other premium product features are instantly recognizable to consumers.

Company:

PT Golden Batam Raya

Years:

2024

Category:

Branding & Design

Service:

Packaging Design

Overview:

This project involves a comprehensive UI/UX Visual Refresh for HKB Gaming, a leading B2B gaming technology provider. The primary objective of this redesign was to establish a futuristic, professional, and high-tech visual identity. By implementing a sleek dark-themed aesthetic, the design aims to elevate brand authority and instill confidence in potential business partners regarding the quality and sophistication of the platform’s underlying technology.

Company:

HKB Gaming
(Provider B2B Game)

Years:

2023

Category:

Digital Design

Service:

UI/UX Design & Prototyping

Overview:

Redesigning SharePoint's complex data structures through a clean and professional UI approach. This project minimizes user cognitive load through intelligent content grouping and optimized component layouts, transforming a conventional corporate portal into a fresh digital experience aligned with the brand identity

Company:

Pertamina PHE ONWJ
(SKK Migas IOG 4.0)

Years:

2024

Category:

Digital Design

Service:

UI/UX Design & Prototyping

Overview:

Black Canyon Coffee is specialty coffee houses, serving to its customers international and specialty coffee drinks of the highest quality.
I working closely with barista, chef and the team at Black Canyon Coffee to refresh all food menus that was applied across store, menu book, flayer and brosur.

Company:

PT Vemisha.
(Black Canyon Coffee)

Years:

2012

Category:

Photo Production

Service:

Product Photo and Print Collaterals

Overview:

TRAFFIC ROOM is a local brand with a unique and interesting vintage concept that can be worn by everyone. I involved by the team TRAFFIC ROOM to create a thematic campaign to encourage the appearance of new products and merchandise in the store.
Centered around the idea of creative vintage change, we developed an pop art unique that would inspire. With the hope of looking trendy and comfortable for anyone who uses TRAFFIC ROOM products.

Company:

PT Berkat Kreatif Ritelindo.
(Traffic Rooms)

Years:

2015 / 2016

Category:

Branding & Photo Production.

Service:

Product Photo, Digital & Print Collaterals

Overview:

Rainbow Kitchen is a an eatery Dim Sum based in Pantai Indah Kapuk, Jakarta. Rainbow Kitchen also sells a variety of tasty and delicious food menus.
I working closely with chef and the team at Rainbow Kitchen to refresh all food menus that was applied across store, signage, menu book, packaging and media promotion.

Company:

PT Vemisha.
( Rainbow Kitchen )

Years:

2012 / 2013

Category:

Branding & Photo Production.

Service:

Product Photo, Digital & Print Collaterals.

Overview:

HUSTLE Tees is a local brand with a unique and interesting urban-related concept. With the expectation are comfortable and trendy look to anyone who wears the product of Hustle Tees.
I have been responsible for the create a creative direction and photography to encourage the appearance of new products in the store.
I partnered with photographer and stylist to create a visual language of that mirrored the trendy urban-related.

Company:

PT Berkat Kreatif Ritelindo.
( Hustle Tees )

Years:

2014 / 2015

Category:

Photo Production.

Service:

Product Photo, Digital & Print Collaterals.

Overview:

PT LFC Teknologi Indonesia is a company that specializes in industrial equipment and machinery based in Batam-Indonesia. I collaborate with the marketing, engineer & sales teams. We were engaged to develop a Visual Identity, Company Profile and Product Catalog. We design and build the best industrial product solutions to meet the needs and solve technical problems.

Company:

PT LFC Teknologi Indonesia.

Years:

2016 / 2017

Category:

Branding & Design

Service:

Brand Strategy, Brand Identity, Brand Guidelines, Digital & Print Collaterals.

Overview:

I help refresh the dinolite.sg website to strengthen Dino-Lite’s personality as a world leader in high-quality USB digital microscope cameras and microscope eyepiece cameras that provide a variety of digital microscope solutions for all applications including: industry, technology, quality control, science, research, health care, forensics, education, hobbyists, and more.

Company:

LFC PTE LTD.
( Dino-Lite SG )

Years:

2017 / 2018

Category:

Digital Design
& Development

Service:

UX Strategy, UI Design, Graphic Design and Web Management

Overview:

LFC PTE LTD is a company that specializes in industrial equipment and machinery based in Zervex, Singapore.
We collaborate with the marketing, engineer & sales teams them to make develop website design.
We design and develop website design with goal was to create industrial product solutions to meet the needs and solve technical problems.

Company:

PT LFC Teknologi Indonesia
LFC PTE LTD

Years:

2018 / 2019

Category:

Digital Design
& Development

Service:

UX Strategy, UI Design, Graphic Design and Web Management

Overview:

Batam Logistics is a logistics company that specialized in logistics management services for various goods and time-sensitive cargo.
I collaborate with the marketing & sales teams them to make develop website design. We design and develop website design with goal was to strengthen Batam Logistics personality that provides a variety of logistics management services for various goods and cargo.

Company:

BATAM LOGISTICS PTE. LTD

Years:

2018 / 2019

Category:

Digital Design.

Service:

UI Design & Custom Icon Design.

Overview:

Asta Satria Investama is a developing company engaged in the game developer. I collaborate and working with an experienced team at Asta Game, where we design and build game multiplayer card games android/iOS.

Company:

PT Asta Satria Investama.
( Asta Game)

Years:

2019 / 2020

Category:

Digital Design

Service:

UX Strategy & UX Design.

Overview:

SCN Logistics Group is a logistics company that provides a variety of integrated logistics services.
Managed by PT Sarana Citranusa Kabil (SCN) with its unique location, excellent facilities, and comprehensive services is well placed to serve all port and logistics need in Batam and beyond.

Company:

PT Sarana Citra Nusa Kabil.
( SCN Logistics Group )

Years:

2019 / 2020

Category:

Photo-Video Production

Service:

Company Profile Video and Photo

Overview:

SCN Logistics Group is a logistics company that provides a variety of integrated logistics services.
Managed by PT Sarana Citranusa Kabil (SCN) with its unique location, excellent facilities, and comprehensive services is well placed to serve all port and logistics need in Batam and beyond.

Company:

PT Sarana Citra Nusa Kabil.
( SCN Logistics Group )

Years:

2020 / 2021

Category:

Digital Design & Development

Service:

UX Strategy, UI Design, Custom Development & Web Management

Overview:

Video Documentation - Exercise ISPS Code Citranusa Kabil Port - SCN Logistics Group
PT Sarana Citranusa Kabil as managed of Citranusa Kabil Port has implemented the ISPS Code (International Ship and Port Facility Security Code).

Company:

PT Sarana Citra Nusa Kabil.
( ISPS Code event )

Years:

2021 / 2022

Category:

Photo-Video Production

Service:

Event Documentation